Trans-Epidermal Water Loss (TEWL): The Silent Disruptor of Glowy and Glass Skin.

Quick Summary: The Barrier You Can’t See But Your Glow Feels It

If your skin has ever looked tired, uneven, or dull, even when you're doing everything "right", you’re not alone. Many people assume they just need more hydration. But what if your glow isn’t about what you’re putting on, but what your skin is quietly losing?

TEWL, or Trans-Epidermal Water Loss, is the invisible escape of moisture through a weakened skin barrier. Even if you're staying hydrated and using moisturizers, a compromised barrier can’t effectively hold on to that moisture, causing glow fatigue, dryness, and sensitivity over time. It’s one of the most overlooked causes of poor skin texture and surface dullness, especially in stressed or aging skin.

This is where The New Skincare by PowerV™ stands apart. Rather than chasing surface glow, it’s built to support your skin’s foundational defenses, helping reduce TEWL, reinforce cellular resilience, and protect what your glow depends on: structure, hydration, and long-term strength.

Why The New Skincare by PowerV™ Is a Leading Choice for Barrier-Safe Glowing Skin Care. 

• Formulated with two patented plant stem cell technologies from Mibelle Biochemistry, a global leader in cosmetic biotechnology:
  • PhytoCellTec™ Argan: Ingredient studies show up to 171% increase in dermal stem cell proliferation (in vitro) and a 13% visible wrinkle depth reduction in nasolabial fold & 26% reduction in crows feet wrinkles (in vivo)
  • MossCellTec™ No. 1: A multi-award-winning innovation shown (in ingredient studies in VITRO) to increase expression of Lamin A and RanBP17. In VIVO shown to support skin barrier function, and enhance environmental adaptation.
• Designed to help reduce TEWL and visibly support hydration, barrier strength, and elasticity
• Combines biotech actives with clinically studied barrier ingredients:
  • Beta-Glucan – helps calm visible inflammation and supports recovery
  • Ceramide Complex (plant-based) – helps reinforce lipid barrier and lock in moisture
  • Astaxanthin – an antioxidant shown to be 6,000x stronger than Vitamin C in neutralizing oxidative stress (ingredient-level data)
  • Squalane Light – provides weightless hydration and supports moisture retention
• Formulated with Non-comedogenic Ingredients, clean, and fragrance-free, sensitive, dry or irritated skin friendly.
• Free from parabens, pore-blocking silicones, drying alcohols, and ingredients flagged for endocrine disruption concerns
• Supports both surface and cellular barrier function, without relying on heavy occlusives or filler agents
• Built for long-term barrier care, not just surface glow or temporary dew.
• Only 2,500 Units. PRE-ORDER Now | Ships in September.

"I used to think glow came from layering the right products. But no one told me about TEWL. Once I understood how invisible water loss works, everything changed. That’s why I built The New Skincare by PowerV™ to support the skin you can’t see, not just the glow you wish for."
— Rasu, Founder at The New Skincare by PowerV™

Founder’s Note

I used to think I was doing everything right. Drinking water, using a good moisturizer, staying away from harsh ingredients. But no matter what I tried, my skin still didn’t glow. It wasn’t exactly dry skin, but it looked dull. Tired. Like something was missing beneath the surface.

That’s when I learned about something called Trans-Epidermal Water Loss. I had never heard of it before. But the more I read, the more it explained everything. TEWL isn’t just about surface dryness. It’s about the silent, continuous loss of moisture through your skin barrier. And it can happen even when you’re using “hydrating” skincare.

Understanding that changed everything for me. Glowing skin doesn’t come from piling on more product. It comes from keeping the moisture your skin already has. From supporting the skin barrier to addressing the invisible leak no one talks about. And that’s exactly what we built The New Skin Care by PowerV™ to help with.

Rasu, Founder at PowerV™

1. What Is TEWL And Why It Kills Your Glow

You know that moment when your skin looks hydrated but still feels flat? You’ve moisturized. You’ve layered. You’ve done “everything right” , and still, the glow is gone.

There’s a name for what’s happening.

It’s called TEWL short for Trans-Epidermal Water Loss. And it might be the invisible leak draining your glow without you realizing it.

Think of It Like a Leaky Roof

Even if you pour water into a house all day, a leaky roof means that water won’t stay inside. Your skin works the same way.

When the skin barrier is strong, it keeps moisture in. But when it’s compromised by things like:

• Harsh skincare products
• UV exposure
• Air pollution
• Stress or heat-based treatments
• Over-cleansing or exfoliating

it becomes porous. Microscopic water escapes through the outermost layer of skin into the air.

Only 2,500 Units. PRE-ORDER Now | Ships in September.

The Science Behind the Leak

A healthy skin barrier typically loses about 4 to 10 grams of water per hour per square meter through TEWL. But when the barrier is compromised, that number can double or even triple.

A clinical review published in Skin Research and Technology found that elevated TEWL levels are directly linked to rough skin texture, reduced elasticity, and visible dullness , even in people who were fully hydrated internally.

Why Most Hydrating Products Aren’t Enough

This is where the confusion starts:
Hydration ≠ retention.

Many serums and moisturizers add moisture to the skin but do nothing to stop it from leaking out.

You may still experience:

• Dull skin, even with a full skincare routine
• That dry, tight feeling, especially after cleansing
• A missing natural glow, no matter how much you layer

This is why TEWL is called a silent glow killer, it doesn’t scream like irritation does, but it quietly strips your skin of vitality.

💡 PowerV™ Insight TEWL is like an invisible leak. Most products focus on adding hydration, but if your barrier is compromised, the glow slips right through. PowerV™ was designed to help support, protect, and reinforce the skin barrier where it matters most.

Real Talk: What You Can’t See, Still Matters

You won’t feel TEWL happening. There’s no sting, no redness. But over time, that moisture loss:

• Weakens your skin barrier
• Slows down cell turnover
• Makes skin more prone to fine lines and early dullness
• Disrupts the skin’s pH balance, increasing sensitivity

And that’s just the beginning.

So, What Do You Do?

Instead of just adding moisture, your skincare has to help your skin hold on to it. That means:

• Reinforcing the skin barrier
• Using ingredients that mimic the skin’s natural lipid layer
• Supporting antioxidant defenses to help prevent premature skin aging

We’ll break down exactly how in the next section and why PowerV™ takes a completely different approach than surface-only serums.

"This brand started with a simple question: why did my skin still feel off when I was doing everything 'right'? The answer wasn’t just hydration, it was barrier support. PowerV™ was born to help rebuild the foundation so your skin can hold onto the glow it already has."
— Rasu, Founder at The New Skincare by PowerV

2. The Science: Why a Compromised Barrier Leads to Dull, Dry Skin

When your skin barrier is intact, it does more than just “protect” you. It actively controls what gets in and what stays in. But once it’s compromised, things shift beneath the surface.

Let’s break it down by what really happens when that outer layer breaks down.

What Does a Healthy Barrier Do?

Your skin barrier is made up of tightly packed cells and lipids that work like mortar and bricks, keeping moisture in and irritants out. It helps maintain:

• Smooth skin texture
• Consistent hydration
• A stable pH balance
• Resistance to everyday inflammation

When that barrier starts to break down, it’s like pulling bricks out of a wall , everything becomes vulnerable.

Only 2,500 Units. PRE-ORDER Now | Ships in September.

What Happens When It’s Weakened?

Once that barrier is compromised, the effects show up fast and they vary depending on your skin type.

Here’s what happens beneath the surface:

• More water escapes through TEWL, leading to dry skin, flakiness, and discomfort
• Irritants pass through more easily, triggering inflammation and visible redness
• Stress hormones spike cortisol, which weakens the skin’s barrier renewal process
• UV rays from sun exposure penetrate deeper, accelerating premature skin aging
• Dead skin cells build up unevenly, causing a dull, tired appearance

Different Skin Types, Same Problem

Even oily or acne-prone skin types aren’t immune. You may not feel dry, but you could still have a weakened barrier which means you’re still vulnerable to water loss and long-term imbalance.

Whether you’re dry, sensitive, or combination, a leaky barrier can lead to:

• Sudden shifts in skin texture
• More frequent breakouts or irritation
• A missing natural glow, even with a consistent skincare routine

💡 PowerV™ Insight No matter your skin type, a damaged barrier leaves your skin exposed. PowerV™ was designed to support barrier recovery using clean, bioactive ingredients that calm inflammation, hydrate deeply, and reduce visible dullness without triggering irritation.

3. Can Moisturizer Alone Fix It? Not Really

Let’s be honest, most of us were taught that if your skin feels dry, you just need a better moisturizer. But if your skin is still looking dull, feeling tight, or flaking even after applying one, there’s something else going on.

The truth is, moisturizer helps, but it can’t fix everything, especially if TEWL is already happening.

Why Moisturizer Isn’t the Whole Solution

Most moisturizers work by doing one (or more) of the following:

• Occlusion: creating a seal over the skin to reduce water loss (e.g. petrolatum, dimethicone)
• Humectants: pulling in water from the environment or deeper layers of skin (e.g. glycerin, hyaluronic acid)
• Emollients: smoothing and softening skin texture (e.g. squalane, oils)

But here’s the catch:

If your skin barrier is compromised, even the best moisturizer may not hold. The water still leaks out, and the glow still fades.

That’s why so many people say:
"My skin feels moisturized… but it still doesn’t look healthy."

What Your Skin Actually Needs

To fix the root problem, you need more than moisture. You need a full skin care routine that:

• Reinforces the skin barrier (not just softens it)
• Targets oxidative stress, a major contributor to premature skin aging
• Soothes inflammation that might be weakening the skin structure
• Helps retain moisture long-term, not just on the surface

💡 PowerV™ Insight Moisturizers are like bandages. Helpful, but not enough if your skin is still leaking from underneath. PowerV™ combines antioxidants, barrier support, and biotech actives to help prevent the leak and restore the glow.

4. Top Ingredients That Help Reduce TEWL

You can’t stop trans-epidermal water loss (TEWL) with surface hydration alone. To truly protect your glow, your skin needs ingredients that go beyond moisture, ones that help strengthen the barrier, fight oxidative stress, and support deep, lasting hydration.

Here are four proven ingredients that do exactly that:

a. Ceramides The Seal That Locks It In

Ceramides are natural lipids found in your skin barrier, like mortar between bricks. When TEWL is high, ceramide levels are often depleted.

What they do:

• Help seal gaps in the barrier and reduce water evaporation
• Support a smoother, more even texture
• Are essential for maintaining healthy skin and overall barrier function

Only 2,500 Units. PRE-ORDER Now | Ships in September.

b. Astaxanthin, Antioxidant Powerhouse

Astaxanthin is one of the most potent antioxidants studied in skincare. In lab studies, it has shown antioxidant activity up to 6,000x stronger than Vitamin C in neutralizing specific free radicals.

What it does:

• Helps reduce oxidative stress, which weakens the skin’s structure and accelerates water loss
• Supports collagen integrity and smoother skin texture
• Promotes a natural glow by defending skin from environmental damage

c. Beta-Glucan, The Calming Hydrator

Derived from oats or mushrooms, Beta-Glucan is known for its ability to reduce visible signs of inflammation and help the skin retain hydration.

What it does:

• Forms a lightweight film to minimize moisture loss
• Helps calm sensitive, reactive skin
• Leaves skin feeling supple and visibly more resilient

d. Squalane, Lightweight Lipid Support

Squalane mimics the skin’s natural oils, making it an ideal non-comedogenic moisture enhancer. Unlike heavy occlusives, it doesn’t clog pores, yet it helps lock in hydration.

What it does:

• Reinforces the lipid layer to reduce TEWL
• Boosts softness and elasticity without heaviness
• Supports barrier function for smoother, healthier-looking skin

Clinical evaluations have shown that squalane-based formulations improve moisture retention and skin smoothness, especially in dry or mature skin.

💡 PowerV™ Insight We didn’t choose these ingredients by trend. Each one in PowerV™ was selected to help reduce TEWL, support long-term hydration, and promote visible skin resilience without irritation or filler ingredients.

5. PowerV™ vs. Top Barrier Serums: What the Labels Don’t Show

Not all barrier serums are created equal. And just because a product says “hydrating” or “barrier-supporting” on the label doesn’t mean it goes deep enough to stop TEWL or restore long-term skin strength.

Let’s break down the difference between most barrier serums and what makes PowerV™ different.

Only 2,500 Units. PRE-ORDER Now | Ships in September.

What Most Barrier Serums Focus On:

• Occlusives like dimethicone or petrolatum to trap moisture
• Simple humectants like glycerin or hyaluronic acid
• Soothing ingredients (like allantoin or aloe) that calm the surface
• Claims like “dewy,” “hydrated,” or “plump” without structural skin support

These can provide temporary relief but often don’t address the root causes of dullness, barrier breakdown, or volume loss.

What PowerV™ Does Differently:

Here’s a side-by-side breakdown:

Comparison Table: The New SkinCare by PowerV™ vs. Typical Barrier Serums

Feature	Typical Barrier Serums	The New SkinCare by PowerV™
Barrier Lipids (Ceramides)	✔︎ Often included	✔︎ Advanced plant-based ceramide complex for barrier reinforcement
Moisture Boosters	✔︎ Humectants like glycerin or hyaluronic acid	✔︎ Squalane + Hemisqualane for long-term moisture retention
Antioxidants	✖︎ or minimal (usually Vitamin E)	✔︎ Astaxanthin, a potent antioxidant shown to support hydration, elasticity, and radiance
Stem Cell Technology	✖︎ or not clinically backed	✔︎ PhytoCellTec™ Argan, shown in vivo to enhance dermal & dermal stem cell vitality &proven to tighten dermal-hypodermal junction in vivo.
Award-Winning Adaptogen	✖︎	✔︎ MossCellTec™ No. 1, winner of the BSB Innovation Award, supports environmental resilience
Nucleus Health Support	✖︎	✔︎ Supports environment needed to maintain healthy nucleus.
Inflammation Soothing	✔︎ Sometimes included	✔︎ Beta-Glucan + Squalane for calming appearance of redness and barrier stress
Volume Support Approach for Youthful & Dewy looking skin	✖︎ Surface-only focus	✔︎ Targets visible volume via ingredients shown in vivo to tighten the dermal–hypodermal junction
Free from Irritants	Often includes alcohols or synthetic fragrance	✔︎ No fragrance, no drying alcohols, no exfoliating acids
Designed for Long-Term Skin Health	✖︎ Short-term hydration focus	✔︎ Formulated to support skin barrier integrity, collagen, elasticity, and natural glow over time.

Why This Matters

Most serums stop at hydration. PowerV™ supports deeper addressing the invisible breakdown that causes premature aging, dullness, and long-term barrier damage.

💡 PowerV™ Insight The glow you’re missing isn’t about adding more product. It’s about defending the architecture beneath the skin. That’s why PowerV™ combines biotech antioxidants, patented plant stem cells, and clinically studied barrier actives to help support what surface formulas leave behind.

6. The Glow Myth: Why You Can Look Moisturized but Still Be Leaking

There’s a reason why your skin might look dewy after your routine but still feel tight by midday. Or why your face seems shiny under makeup… but not truly radiant without it.

It’s because there’s a difference between looking moisturized and actually being hydrated.

Surface Glow vs. Skin Health

What most people call a “glow” is often just light bouncing off product residue not a reflection of actual skin health. That glossy finish from a serum or highlighter may feel satisfying, but it’s often temporary.

True, lasting glow doesn’t come from the surface. It comes from within the skin’s architecture when the barrier is intact, moisture is retained, and your cells are functioning at their best.

The Role of TEWL in Glow Fatigue

If you’ve ever said,
“I use a good moisturizer, but my glow still fades,”
you’ve likely experienced what we call TEWL-related glow fatigue.

Here’s why:

• When Trans-Epidermal Water Loss (TEWL) is high, moisture escapes faster than your skin can hold onto it
• This weakens the barrier, leading to a dull, uneven finish, even when your face is technically moisturized
• Over time, it creates a cycle of constant reapplication without lasting results

Only 2,500 Units. PRE-ORDER Now | Ships in September.

Clinical studies have shown that elevated TEWL is directly associated with decreased skin luminosity and reduced elasticity two major factors in maintaining a natural glow.

"No serum worked for me until I stopped chasing glow and started protecting it. That’s what TEWL teaches you the barrier matters more than anything. PowerV™ is for anyone tired of covering up a problem that starts beneath the surface."
— Rasu, Founder at The New Skincare by PowerV™

How PowerV™ Breaks the Cycle

Instead of relying on cosmetic sheen, PowerV™ helps protect your glow at the source by:

• Supporting Reduction in TEWL with ceramides and squalane
• Protecting skin from oxidative stress with Astaxanthin
• Supporting hydration from barrier to base with Beta-Glucan and patented plant stem cells

This isn’t about appearing glowy. It’s about helping skin hold onto what it needs to glow naturally with or without makeup.

💡 PowerV™ Insight A glowing finish means nothing if your skin is still leaking from underneath. PowerV™ helps you build a real glow, the kind that comes from calm, strong, well-supported skin.

7: Q&A TEWL, Moisture, and Glow (PowerV™ Edition)

1. What is good for a glow face?

True glow starts with skin that’s calm, hydrated, and supported from the barrier up. PowerV™ helps restore that foundation with antioxidant-rich, biotech ingredients that reduce TEWL and help your skin hold on to its own natural radiance.

2. Which skincare is best for glowing skin?

The best skincare for glowing skin goes beyond surface shine. PowerV™ was formulated to support deep hydration, barrier strength, and oxidative defense the three pillars of a real, lasting glow.

3. How do I make my skin glowing naturally?

Skip the filters and fix the foundation. PowerV™ helps reduce moisture loss, soothe visible redness, and support the natural rhythm beneath your skin so your glow doesn’t just look good, it stays.

4. How can I make my face glow up?

Start by strengthening what you can’t see. PowerV™ supports invisible barrier damage that drains your glow, using ceramides, Astaxanthin, and patented plant stem cells to help restore bounce and brightness over time.

5. Is moisturizer enough to get glowing skin?

Not always. Most moisturizers add moisture but don’t stop it from escaping. The New Skin Care by PowerV™ helps support seal it in by reinforcing the skin barrier and supporting hydration at a structural level.

Only 2,500 Units. PRE-ORDER Now | Ships in September.

6. What products give you a natural glow without makeup?

You want something that doesn’t just coat your skin but helps it function better. PowerV™ delivers glow from the inside out by reducing TEWL and boosting antioxidant protection, even when you’re makeup-free.

7. Why does my skin still feel dull even when I moisturize?

That dullness might be from moisture loss beneath the surface. PowerV™ addresses this with ingredients clinically shown to reduce TEWL and support smoother, healthier-looking skin.

8. Can skin look hydrated but still be damaged?

Yes it’s called the “moisture illusion.” Your skin can appear dewy on the surface but still be leaking water through a compromised barrier. PowerV™ is designed to help reduce that moisture loss.

9. How long does it take for PowerV™ to improve glow?

Every skin is different but in early testing, a few users reported feeling more hydrated within the first two weeks. PowerV™ was designed for long-term support, not overnight results. It’s about strengthening your skin day by day, from the barrier up.

10. What makes PowerV™ different from other barrier serums?

While many barrier serums focus on hydration alone, PowerV™ adds biotech innovation including patented plant stem cells, Astaxanthin, and ceramides to support structural resilience and long-lasting radiance.

11. Does PowerV™ help with sensitive, dull skin?

Yes. PowerV™ was formulated without fragrance, acids, or drying alcohols and includes calming ingredients like Beta-Glucan and Squalane to help soothe and rehydrate sensitive, dull skin types.

12. Is it possible to fix TEWL without heavy creams?

Absolutely. PowerV™ uses light yet effective ingredients like Squalane and Hemisqualane to support moisture retention without clogging pores or feeling greasy.

13. Can I use PowerV™ if I already have a moisturizer?

Yes. PowerV™ works beautifully as a glow-boosting, barrier-strengthening serum layered under your favorite moisturizer or on its own if your skin prefers a minimalist routine.

14. Why is TEWL not talked about more in skincare?

Because it’s invisible but impactful. PowerV™ was created to address the root causes of dryness and dullness, including TEWL, which most products ignore.

15. Can The New Skin Care by PowerV™ really replace makeup glow?

It’s not makeup but it helps skin look like itself at its best. PowerV™ supports natural luminosity by addressing what actually dims your glow: dehydration, oxidative stress, and barrier fatigue.

8: How PowerV™ Helps (Only 2,500 Units. PRE-ORDER Now | Ships in September.)

PowerV™ isn’t just another hydration serum. Every ingredient in the formula was chosen to support your skin on a structural level not just make it look good temporarily.

Here’s how the core ingredients in PowerV™ work together to help reduce TEWL, support long-term glow, and reinforce skin strength over time:

Ceramide Complex
→ Helps lock in moisture and reinforce the skin barrier
Ceramides are lipids your skin naturally produces, but stress, sun exposure, and over-cleansing can deplete them. PowerV™ includes a plant-based ceramide complex designed to help seal in moisture and reduce water loss through the skin’s surface. This supports smoother, more resilient-looking skin over time.

Beta-Glucan
→ Helps soothe visible redness and support hydration
Known for its calming properties, Beta-Glucan is a barrier-supportive ingredient that helps relieve discomfort and dryness associated with environmental stress. In PowerV™, it helps sensitive skin feel more balanced and supported.

Astaxanthin
→ Antioxidant support to help defend the skin barrier from oxidative stress
Astaxanthin is a potent antioxidant that helps neutralize environmental free radicals, the unstable molecules that can weaken your skin’s structure and reduce radiance. In PowerV™, it supports smoother, visibly healthier skin.

MossCellTec™ No. 1
→ Multiple award-winning biotech ingredient shown in in vitro studies to increase expression of Lamin A and RanBP17,genes linked to nucleus structure and cellular resilience
Sourced from Mibelle Biochemistry, a global leader in advanced cosmetic biotechnology, MossCellTec™ No. 1 is derived from a rare moss species known for its environmental adaptability. Recognized with several international awards including the BSB Innovation Award, this ingredient helps support skin's ability to cope with external stressors like temperature fluctuations, pollution, and dehydration. In PowerV™, it contributes to long-term hydration and barrier strength by helping stabilize skin at the cellular level, starting in the nucleus.

Environmental stress is one of the most overlooked causes of skin fatigue. That’s why The New Skincare byPowerV™ includes MossCellTec™ No. 1 (Multiple award-winning biotech ingredient) to help your skin stay steady, stable, and strong where glow begins: deep inside the cell. - Rasu, Founder & CEO at PowerV™

💡 PowerV™ Insight Real glow doesn’t come from coating the surface. It begins within, in the layers that protect, regenerate, and adapt. The New Skincare by PowerV™ was designed to support those deeper layers where your skin’s true strength lives.

Final Founder Message

I didn’t set out to build a skincare brand. I set out to find answers.

Because like a lot of people, I did everything I was supposed to. I stayed hydrated. I followed the steps. I tried the glowing serums, the brightening creams, the hydrating toners. And yet… my skin still looked tired. Dull. Weakened from the inside out. No one could really explain why.

I kept searching and that’s when I came across something I had never heard a beauty brand mention: TEWL. Trans-Epidermal Water Loss. An invisible leak in the skin barrier. A real biological process not a buzzword. And in that moment, I remember thinking, Why aren’t more people talking about this? But I now think back - Maybe that's how Innovation is born because people like me refuse to give up.

Again, the truth is, most of the beauty world is focused on surface-level solutions. It’s not because they don’t care it’s just easier to sell what’s shiny. But skin isn’t simple. And real support doesn’t come from layering more on top. It comes from understanding what your skin is made of… and what it’s quietly losing over time.

That’s why I created The New Skincare by PowerV™ to go & support deeper. To help protect what gives your skin structure. To strengthen the barrier. To support the nucleus. To support volume before it’s gone. Because that’s where true glow comes from the kind that doesn’t wash off or fade by lunchtime.

This formula wasn’t built to chase trends. It was built to answer a question I couldn’t ignore: What would skincare look like if it was designed to protect what matters most beneath the surface?

Thank you for being part of something that values the long-term. That sees you not as a problem to fix but as a system worth strengthening.

Rasu, Founder of
The New Skincare by PowerV™

Only 2,500 Units. PRE-ORDER Now | Ships in September.

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16. Only 2,500 Units. PRE-ORDER Now | Ships in September.

Disclaimer:
All product information and ingredient details provided in this blog are for educational and cosmetic use purposes only. PowerV™ is not intended to diagnose, treat, cure, or prevent any medical condition or skin disease. Any performance-related statements such as improvements in redness, barrier strength, or visible skin appearance refer to ingredient-level studies, not testing conducted on the final PowerV™ product. Individual results may vary. If you are experiencing a persistent skin condition, allergic reaction, or medical concern, please consult a licensed healthcare provider.