.
Every ingredient,
and why
PowerV is a short list of well-studied actives, chosen on purpose. Here is each one, what it does, and the science behind why it made the formula.
Fewer, better ingredients, each chosen for a reason.
Four jobs, one serum
Everything in PowerV serves one of four purposes: defend, support, seal, or soothe.
Astaxanthin
Astaxanthin is a reddish antioxidant carotenoid produced by microalgae, the same pigment that turns salmon and flamingos pink. It is one of the most studied antioxidants in nature.
In laboratory testing, astaxanthin is documented as a powerful quencher of singlet oxygen, one damaging type of free radical, measured far stronger than vitamin C in that specific test. Crucially for sensitive skin, it does not need the low, acidic pH that vitamin C requires, so it works without the stinging.
The 6,000× figure is a laboratory measurement of the astaxanthin ingredient itself, not a claim about the finished PowerV product.
How plant stem cell
biotech actually works
This is one of the most misunderstood ingredients in skincare. Here is the honest version, no hype.
First, the myth. Plant stem cells in skincare do not become human cells, and they do not put living stem cells on your face. That idea gets repeated a lot, and it is simply not how it works. What actually goes into a serum is an extract, the concentrated compounds a cultured plant cell produces, not a living cell.
So what is really happening? Scientists take a small sample of a specific plant, then culture its cells in a controlled lab setting, essentially growing plant cells the way you might grow a culture in a petri dish. Those cultured cells produce a rich mix of protective compounds: antioxidants, peptides, and other molecules the plant uses to defend and maintain itself. That mix is what gets captured, standardized, and used in skincare. The value is in those compounds, and in the fact that culturing them means every batch is consistent and pure, rather than varying wildly like a raw plant extract would.
From plant to standardized extract: the biotech captures the plant's own protective compounds, consistently, batch after batch.
Most stem cell skincare
has no real data. Ours does.
This is the part that matters, and the reason PowerV uses these two specific ingredients and not cheaper alternatives.
Here is the uncomfortable truth about the category. "Plant stem cells" is a popular marketing phrase, and a lot of products put it on the label with little or no clinical testing behind the specific ingredient they used. Many use generic, unstandardized extracts chosen because they are inexpensive and sound impressive, not because there is published evidence they do anything.
We went the other way, deliberately. PowerV uses two patented, standardized actives from Mibelle Biochemistry, a Swiss biotech house that publishes clinical studies on its ingredients: MossCellTec No.1 and PhytoCellTec Argan. These are the versions with real ingredient-level data behind them, the same class of biotech actives found in luxury serums, chosen precisely because there is published evidence rather than just a nice-sounding name.
It costs more to formulate this way. We think it is the only honest way to put "stem cell" on a label.
- Generic, unstandardized extract
- Chosen for cost and marketing
- Little or no published data
- Batch-to-batch inconsistency
- Two patented, standardized actives
- Chosen for published evidence
- Ingredient-level clinical studies
- Consistent, pure, every batch
The clinical data referenced is at the ingredient level, from the ingredient manufacturer's studies, not a study of the finished PowerV product.
MossCellTec™ No.1
A patented active derived from a resilient moss known for surviving harsh, changing environments. It is studied for helping skin adapt and stay resilient, with a focus on the health-looking appearance of skin around its cellular structure. It is an award-winning biotech ingredient.
Figures from the manufacturer's study on the MossCellTec No.1 ingredient, not the finished PowerV product. Results describe appearance and vary.
PhytoCellTec™ Argan
A patented active from the argan tree, prized for its longevity. It is studied for supporting the look of skin density and firmness, especially in more mature skin, in its own ingredient trials.
Figures from the manufacturer's studies on the PhytoCellTec Argan ingredient, in half-face, full-face, or forearm applications, not the finished PowerV product. Results describe appearance and vary.
The scaffold that holds
your skin up
To understand why PowerV is built around support, it helps to understand what actually keeps skin firm, and what happens as that structure declines. This is general skin biology.
Two proteins give young skin its structure. Collagen provides strength and firmness, it makes up roughly three quarters of skin's dry weight. Elastin lets skin stretch and snap back into place. Together they form a scaffold, like the frame inside a cushion, that holds everything up and keeps skin looking firm and bouncy.
Starting in your mid-twenties, natural collagen production gradually slows, by roughly one percent per year, and the pace picks up around menopause. Elastin is barely renewed in adult skin at all. Add oxidative stress from sun and pollution, which actively breaks these proteins down, and the scaffold slowly weakens. As it does, skin looks thinner, softer, and less firm. This is normal, and it happens to everyone.
Why it is so much easier to protect than to rebuild
Here is the key point, and the reason dermatologists talk so much about prevention. The structural proteins that hold skin up, collagen and especially elastin, are far easier to protect than to recover once they are gone. Elastin in particular is barely regenerated in adult skin, so the loss accumulates over a lifetime and is genuinely difficult to reverse. Once the scaffold weakens, it does not simply spring back.
That is why the smartest, kindest thing you can do for your future skin is to defend the structure you have, every day, from the oxidative stress that breaks it down, and to keep the barrier strong so skin stays resilient. Protection compounds quietly over years. Waiting to react does not.
Where PowerV fits into this picture
PowerV's whole philosophy follows what the biology points to: defend and support, daily. Its astaxanthin is included to help defend the look of skin against the oxidative stress that wears structure down. Its two patented plant stem cells are chosen to support the look of firmness and resilience over time. And its barrier lipids keep the wall strong so skin stays comfortable and looks its best. It is not a treatment and it does not rebuild anything, it is a gentle, daily way to support and protect the appearance of the skin you have.
Ceramides & the brick wall
Your skin barrier works like a brick wall. Cells are the bricks; lipids are the mortar. PowerV includes the mortar.
When the mortar runs low, from harsh products, weather, or age, the wall gets leaky: water escapes and irritants get in. PowerV includes the exact lipids a healthy barrier is built from, to help keep the wall strong and comfortable.
3 ceramides (NP, AP, EOP)CholesterolPhytosphingosineThe gentle hydrators
Rounding out the formula, chosen to calm, hydrate, and keep skin comfortable.
Just as important:
what's not in it
A sensitive-skin formula is defined by what it leaves out. These are omitted by design.
One honest detail: PowerV contains a small amount of gluconolactone, a very mild polyhydroxy acid (PHA), as part of a gentle preservative system. That is why we say no harsh exfoliating acids, rather than no acids at all. It is far milder than glycolic or salicylic acid and generally well tolerated by sensitive skin.
The complete ingredient list
Nothing hidden. Here is the full INCI, exactly as it appears on the bottle.
Water, Glycerin, Lecithin, C13-15 Alkane, Beta-Glucan, Gluconolactone, Propanediol, Isomalt, Panthenol, Sodium Benzoate, Sodium Lauroyl Lactylate, Argania Spinosa Callus Culture Extract, Ceramide NP, Ceramide AP, Ceramide EOP, Phytosphingosine, Cholesterol, Xanthan Gum, Haematococcus Pluvialis Extract, Phytol, Carbomer.
Always refer to the current product label for the definitive, up-to-date ingredient list.
One gentle serum. A short list of ingredients, each with a purpose.
Ingredients you can pronounce,
and understand.
Now that you know what's inside, see if it's right for your skin.
Sources and disclosures. Ingredient descriptions reflect published research on the individual ingredients. Percentage figures for MossCellTec No.1 and PhytoCellTec Argan come from the manufacturer's clinical studies on those isolated ingredients (in half-face, full-face, or forearm applications), not from testing the finished PowerV product; while comparable benefits are expected based on ingredient performance, the finished product has not been separately efficacy tested. The astaxanthin comparison to vitamin C is a laboratory (in vitro) measurement of the ingredient's singlet-oxygen quenching, not a finished-product claim. PowerV is a cosmetic and is not intended to diagnose, treat, cure, prevent, heal, or reverse any disease or skin condition; statements describe cosmetic and appearance-related qualities only, and individual results vary. Always refer to the current product label for the complete ingredient list, and patch test any new product, as sensitive skin is individual.