Squalane seals, a lipid serum replenishes. Here is which job your skin needs.
0:000:00
AI generated audio. The voices you hear are AI, not doctors or real people. For general information and inspiration only, not medical advice. PowerV is a cosmetic and is not intended to diagnose, treat, cure, or prevent any condition. For a skin concern, please see a licensed professional.
Ingredient, No Spin
Tranexamic acid: The Route, Not the Dose
It is the last page in our acid cluster and it is not an acid in the sense the other four are. It is a prescription bleeding medicine from the 1950s, and its skin effect was noticed entirely by accident, while a doctor was treating something else.
Reviewed and updated July 2026 by the PowerV team, from published pharmacology and dermatology literature, FDA product records and ingredient data. General information about routines and appearance, not medical advice, and nothing here is guidance about taking an oral medicine. PowerV does not contain tranexamic acid.
VIDEO GUIDE
Watch the video guide
AI generated video, narrated by an AI voice, not a doctor. For general information and inspiration only, not medical advice. It does not autoplay. PowerV is a cosmetic and is not intended to diagnose, treat, cure, or prevent any condition.
LIVEThe Wall
Share so you feel less alone, and empower others through shared stories.
Rasu NeupaneFounder, PowerVFOUNDER
I will be honest with you. My skin used to be clear, then I went to war with it. To clear my breakouts I threw the strongest actives I could find at my face, retinoids, acids, brighteners, all of it. The breakouts faded, but so did my glow, and my barrier paid the price. That is why I built PowerV: the most advanced anti aging skincare I could make, one that works with your skin instead of against it. Gentle, not punishing. I have been exactly where you are, and I see you in it. So here is what matters most to me. You are absolutely beautiful exactly as you are. I see you. I love your flaws too. Whether you ever buy this or not does not matter to me even slightly. I just want you to feel seen, feel heard, and finally feel okay as you are. This is your space. Reclaim your story.
Tranexamic acid is a synthetic derivative of the amino acid lysine, with a molecular weight of about 157. It was designed in the 1950s as an antifibrinolytic, which means a drug that helps stop bleeding, and it is still used that way today in surgery, trauma and childbirth. Its effect on the appearance of skin was noticed by accident in 1979, by a doctor treating a patient for something unrelated. That accident is why it is in your serum. Two things follow, and almost nobody explains either: it is not an exfoliating acid despite the name, so it has no pH or free-acid behaviour to compare with glycolic or salicylic acid; and much of the strongest published evidence for it was generated with an oral tablet rather than a topical product, which is a different route with a different risk profile entirely. PowerV, The New Skincare ($89) does not contain tranexamic acid. It is the barrier layer that pairs with whatever you choose.
KEY TAKEAWAYS
Tranexamic acid is a synthetic derivative of the amino acid lysine, molecular weight about 157. It is not a hydroxy acid and not an exfoliant.
It was designed in the 1950s as an antifibrinolytic, a medicine that helps stop bleeding, and it is still one. Oral and injectable forms have been approved in the US since 1986.
It is used in surgery, in trauma medicine and in childbirth, and large randomised trials support it in those settings. That is the job it was built for.
Its skin effect was found by accident in 1979, when a doctor gave it to a patient for an unrelated complaint and noticed a change in their skin.
So it arrived in skincare sideways, as an observation rather than a design. That is genuinely interesting and it is also the reason the evidence is shaped so oddly.
THE ROUTE IS THE QUESTION, NOT THE DOSE: much of the strongest published work used an oral tablet. A tablet reaches your skin through your bloodstream, which is a different proposition from a serum on your face.
Oral use is a prescription decision with real considerations, including clotting. It is not something to arrange for yourself off the back of a skincare page, including this one.
Topical products are typically around 2% to 5%, sold as cosmetics. That is the version you can actually buy, and it is not the version most of the headline evidence used.
It is also slow. Published work in this area generally runs over months rather than weeks, so an early verdict is a verdict on nothing.
PowerV does not contain it and does not do what it does. Our role on this page is the barrier layer alongside, and our first recommendation is to ask a professional before you go near the oral route.
THE ONE LINE TO REMEMBER
Most of the good evidence for tranexamic acid comes from a tablet. You are usually being sold a serum. Those are not two strengths of one thing, they are two entirely different routes into your body.
The five honest picks, ranked
Top 5
Ranked by what each one honestly is. The first entry is not a product, and the second one is free.
Two free things outrank every product here, ours included: daily sunscreen, which is the single most established lever for the look of uneven tone, and giving anything you start a full three months. Neither costs anything and both matter more than which serum you pick.
1
PowerV, The New Skincare $89This is ours
Best for the barrier layer alongside whatever you choose, including nothing.
Best ifyou are running a slow ingredient for the look of uneven tone and want something fragrance-free that will not add to the pile.
Skip ifyou want what tranexamic acid does. There is none in ours and this page is not going to suggest a barrier serum is an alternative to it.
The barrier lipids, applied directly. Three ceramides (NP, AP, EOP) with cholesterol and phytosphingosine, plus hemisqualane, beta-glucan and panthenol, and two patented plant stem cells (PhytoCellTec Argan and MossCellTec No.1 from Mibelle) for the look of firmness and density. On a page about an ingredient that takes months, the useful thing a barrier layer does is make those months comfortable enough to complete. In ingredient studies: 91% improved barrier and 17.5% more hydration at 14 days, 26.2% less visible crow's feet depth at 8 weeks. Fragrance-free, no retinol, no harsh exfoliating acids. Zero adverse events across 52 sensitive-skin testers, patch test under a public DOI. 4.4 across 72 reviews.
Patch test first, even this. A reactive or red-prone face can flare at even the gentlest product, so test on your inner arm or behind the ear for a few days before it goes on your face. Ours ships with a patch test for exactly this reason.
2
Daily broad spectrum sunscreen $10 to $25
Best for the look of uneven tone, more than any serum on this page.
Best ifthis is the concern that brought you here. Nothing else on this list has as much behind it, and it costs the least.
Skip ifnothing. There is no skip if, and we are putting it above our own product on purpose.
If uneven tone is what you are working on, sunscreen is not the supporting act. Sun exposure is the thing most of these ingredients are working against, every single day, and no serum outruns an unprotected face. Buy this before you buy anything else on this page, ours included.
3
A conversation with a professional a consultation fee, or free with insurance
Best for anyone considering the oral route, and that is not a soft recommendation.
Best ifyou have read about oral tranexamic acid. This is a prescription medicine with real considerations including clotting risk, and it is assessed per person.
Skip ifnothing, if the oral route has crossed your mind at all.
We want to be very plain here. Oral tranexamic acid is a medicine, not a supplement, and the decision about whether it is appropriate for you involves your own medical history. No shop can answer that, including this one, and a page selling skincare is a bad place to go looking for permission.
4
A topical tranexamic acid serum, around 2% to 5% $15 to $40
Best for the route you can actually buy without anybody's permission.
Best ifyou want to try the ingredient topically and you are prepared to give it three months.
Skip ifyou are expecting the results from the oral studies. Those used a tablet, and a tablet arrives by a different road.
This is a legitimate product and a reasonable thing to try. Just hold the two ideas apart: the topical version is the cosmetic route, and a good deal of the evidence people quote for the ingredient was not generated with it. It is also frequently combined with niacinamide or vitamin C in the same bottle, which makes it harder still to know what did what.
5
Doing one thing at a time, for three months free
Best for actually finding out whether anything you try is working.
Best ifyou have changed three things in the last month, which is most people reading a page like this.
Skip ifnothing. It is free and it is the only way any of the above becomes interpretable.
This ingredient is slow, and the products it comes in usually contain two or three other actives. If you start a combination serum, change your cleanser and add an acid in the same fortnight, no outcome you get will tell you anything. One change, three months, then decide. It is the least satisfying advice on this page and the most useful.
Five rows of bad news, printed at the same size as the good ones.
A daily base with no harsh exfoliating acids in it, for a routine that probably already has too much in it.
This is the fifth page in a cluster about acids, and the last one does not belong in it. The name is doing a lot of work it has not earned.
It is an amino acid derivative. Specifically a synthetic derivative of lysine, one of the amino acids your body already uses. That is a different family from the hydroxy acids entirely.
It does not loosen surface cells. Glycolic and lactic acid weaken the bonds between dead cells at the surface. Tranexamic acid does not do that, so nothing about exfoliation applies to it.
It has no free-acid behaviour to check. On the other four pages the pH decided how much of the acid was actually active. That question does not exist here, which is why no tranexamic acid product prints a pH.
It is not oil soluble either. Salicylic acid earns its category by dissolving into pore oil. Tranexamic acid is not doing that, and it is not trying to.
So the percentage is not comparable to anything else in this cluster. A 5% tranexamic acid and a 5% glycolic acid have nothing to say to each other. Same word on the label, unrelated jobs.
The word acid on the label is doing work it has not earned.
WHERE POWERV FITS
The problem: it is filed under acids, and none of the acid rules apply to it.
PowerV is not filed under acids either, and for a simpler reason: there are no harsh exfoliating acids in it. Three ceramides with cholesterol and phytosphingosine, hemisqualane, beta-glucan and panthenol, plus two patented plant stem cells from Mibelle, every one named on the page with its supplier. Nothing to cross-reference against a pH chart, because none of that machinery is involved.
The honest part. Being simple to check is not the same as being better. It just means there is less you have to take on trust.
What it actually is: a bleeding drug from the 1950s
The real story of this ingredient is much better than the marketing version, and it explains everything odd about its evidence.
It was designed to stop bleeding. Researchers noticed the amino acid lysine had weak activity against the enzyme that breaks down blood clots, and set out to build something stronger. Tranexamic acid was the result.
It works by blocking a binding site. It competitively occupies the lysine-binding sites on plasminogen, which prevents plasminogen becoming plasmin, the enzyme that dissolves clots. That is the whole mechanism, and it is a blood mechanism.
It is a serious medicine and it saves lives. Oral and injectable forms have been approved in the United States since 1986, and large randomised trials support its use in trauma and in postpartum bleeding. This is not a cosmetic ingredient with a medical backstory. It is a medicine with a cosmetic side story.
The skin observation was an accident. In 1979 a doctor treating a patient for an unrelated complaint noticed a change in the appearance of their skin. That single observation is the reason the ingredient is in a serum on your shelf today.
Which is a good story, not evidence. An accidental observation is how plenty of useful things get found. It is a starting point for research, and it is not a substitute for it.
The order of these dates is the most interesting thing about this ingredient.
A binding site, not a layer of skin. Which is exactly why none of the exfoliation logic applies.
It occupies the binding sites lysine would have used. That is the whole trick, and it is a blood chemistry trick.
WHERE POWERV FITS
The problem: it is a medicine with a cosmetic side story, and it is usually sold as the reverse.
PowerV makes no claim in this territory at all. It is a barrier serum: three ceramides with cholesterol and phytosphingosine, hemisqualane, beta-glucan and panthenol, plus two patented plant stem cells from Mibelle, every one named on the page with its supplier. It is the layer that sits alongside whatever you are testing without adding a second question to it.
The honest part. It does nothing tranexamic acid does, by either route. We are not a gentle alternative to a medicine and would not describe ourselves as one.
Every other page in this cluster asked how much. This one asks something different, and it is the thing to take away.
Much of the published work used a tablet. Oral tranexamic acid has been studied for the appearance of skin in a number of trials. That is a systemic medicine taken by mouth, reaching skin through the bloodstream.
The product you can buy is a serum. Topical cosmetic products are typically around 2% to 5%, sold freely, applied to the face. Different route, different amount arriving, different everything.
So the evidence and the product often do not match. When a serum's marketing says tranexamic acid is well studied, that is true of the molecule. It is frequently not true of the format in your hand, and the two get quietly merged.
The oral route is not a stronger version of the topical one. It is a prescription medicine with genuine considerations, including clotting risk, assessed against your own medical history. There is no version of this where a skincare page is the right place to settle that question.
And most topical products are combinations. Tranexamic acid usually arrives in a bottle alongside niacinamide, vitamin C or both. Even if the product works well for you, attributing that to any one ingredient in it is guesswork.
Much of the published work used the left hand column. Almost everything sold to you is the right hand one.
True of the molecule is not the same claim as true of the format in your hand.
Every other page in this cluster asked how much. This one asks by what road.
Three actives, one outcome, and no way to separate them after the fact.
The bottom claim is the one the price is attached to, and it sits three assumptions below anything you saw.
One ingredient, one job, named on the page. Nothing else in the bottle competing for the credit.
The topical route is generally described as well tolerated. The cost here is mostly measured in time and in uncertainty.
Topical use is usually uneventful. Mild irritation or dryness is the common report, and it is one of the gentler things you can put on your face compared with the exfoliating acids in this cluster.
It is slow. Work in this area generally runs over months. Three months is a fair minimum before you have anything worth judging, and shorter than that tells you nothing.
The uncertainty is the real cost. You are usually using a combination product, for a slow outcome, on a concern that changes with the seasons and the sun. That is a hard set of conditions for knowing whether anything worked.
Which makes sunscreen non-negotiable here. More than on any other page in this cluster. If uneven tone is the concern, daily sun protection is the intervention with the most behind it, and everything else is arguing over what is left.
The oral route is a different conversation entirely. Not a stronger option you can escalate to on your own. A prescription decision with a risk profile, made by someone who has assessed you.
Three months is a fair minimum, and the season changes underneath you while you wait.
Almost every page on this ingredient spends its length on the smallest bar.
Free, unglamorous, and the only version of this that produces an answer you can trust.
One line changes. Everything above and below it stays identical for three months.
WHERE POWERV FITS
The problem: three months is a long time to keep a routine comfortable enough to finish.
That is the whole job PowerV does on a page like this. It is not the active, it is the thing that stops the other four things in your routine from making month two unbearable. Fragrance-free, no harsh exfoliating acids, no retinol, and deliberately not competing for the slot you are testing. In its ingredient studies: 91% improved barrier and 17.5% more hydration at 14 days.
The honest part. It will not shorten the three months. Nothing shortens the three months.
If an oil stopped being enough, your skin is not being difficult. It is telling you which job it needs done next. Reclaim your story. Reclaim your skin.
The evidence
What PowerV is studied to support
The full lipid set, plus the actives, on paper. Every figure below describes PowerV's named actives in their own ingredient studies, at the level of how skin looks and feels.
4.4
of 5 verified rating
52
people patch tested
100%
showed zero irritation
91%
improved barrier function, 14 days
2wk
hydration & barrier gains
$89
30 mL, about 2 months
Barrier function
91%
of participants showed improved barrier function (MossCellTec No.1)
Hydration
17.5%
increase in skin hydration (MossCellTec No.1, 2 weeks)
Moisture retention
20%
reduction in transepidermal water loss, TEWL (MossCellTec No.1)
The look of fine lines & wrinkles
26.2%
reduced look of crow's feet wrinkle depth (PhytoCellTec Argan)
Skin density & firmness
12.7%
increase in skin density, measured by ultrasound (PhytoCellTec Argan)
Contour, fold depth
13.1%
reduction in nasolabial fold depth (PhytoCellTec Argan, 12 weeks)
Why the pairing matters on a three month ingredient
The pairing argument from the rest of this cluster applies here for a slightly different reason.
Nothing here is going to hurt much. Unlike a 2% salicylic or a 10% glycolic, a topical tranexamic serum is not usually the thing that wrecks a week. The barrier problem is not coming from this ingredient.
But it is rarely the only thing in the routine. People reaching for it are usually also using an acid, a vitamin C, or a retinoid, because uneven tone is a concern the whole aisle sells into. The pile is the problem, not the serum.
A barrier layer is what keeps the pile survivable. Fragrance-free, no exfoliating acid of its own, nothing competing. It is the thing that lets you keep the one active you are actually testing.
And three months is a long time to stay comfortable. Consistency is the whole variable on a slow ingredient. Anything that makes month two easier is buying you month three.
THE HONEST LIMIT, and we mean it. A barrier product does not make a combination routine interpretable, and nobody has tested ours alongside tranexamic acid. If you want to know what is working, use fewer things, not more.
Four things worth having and two worth avoiding. The last row is not a preference, it is a safety point.
WHERE POWERV FITS
The problem: a slow ingredient inside a crowded routine, and no way to tell what did what.
PowerV is deliberately not an active in this territory, which is the point of it here. Fragrance-free, no harsh exfoliating acids, nothing that competes for the job you are actually testing, and usable every day for the full three months. In its ingredient studies: 91% improved barrier and 17.5% more hydration at 14 days.
The honest part. It does not make a combination routine interpretable. If you want to know what is working, the answer is fewer things, not more.
It was built to stop bleeding, and somebody noticed something about skin by accident. That is a good story and an honest starting point, and it is not the same thing as a serum having been shown to do what the tablet did.
Where PowerV fits, and what it is not
PowerV, The New Skincare contains no tranexamic acid, no AHA and no BHA, and no harsh exfoliating acids.
What it is. A daily surface serum built on the barrier lipid set, three ceramides with cholesterol and phytosphingosine plus hemisqualane, and two patented plant stem cells from Mibelle for the look of firmness and density.
What it is not. It does not do what tranexamic acid does by either route, and we are not going to describe it as a gentle alternative to a medicine. That framing would be dishonest.
On this page our first pick is sunscreen. Not us, and not a serum. If the look of uneven tone is the concern, daily sun protection is the intervention with the most evidence behind it and the lowest price on the page.
Where we are genuinely useful. As the layer that is not asking anything of your skin while a slow ingredient does its work over three months, in a routine that probably already has too much in it.
The honest gap, printed on purpose. If you want what tranexamic acid does, buy tranexamic acid, and talk to a professional before you consider the oral form. We are what goes alongside.
The two grey rows are the honest ones, and the second matters more on this page than on any other in the cluster.
WHERE POWERV FITS
The problem: on this concern, the cheapest intervention beats every serum on the page.
We have put sunscreen above our own product in the ranking on this page, because for the look of uneven tone that is simply where the evidence points. PowerV is the barrier layer underneath all of it: fragrance-free, no harsh exfoliating acids, no retinol, light enough to use daily for three months without becoming another variable.
The honest part. Patch test it anyway. Even a genuinely gentle formula can be wrong for one particular face, and that is information rather than a failure.
Drop your email for code IAMBEAUTIFUL and a simple, gentle routine you can start tonight. No code shown until you enter your email.
Your code: IAMBEAUTIFUL for 40% off. Add it at checkout.
FROM ONE HUMAN TO ANOTHER
If this helped you, help PowerV become big.
We are an independent boutique brand with a serious standard: educate first, sell second. No investors telling us what to say. No celebrity endorsement deals. Just research, honest answers, and a product we stand behind.
If you like what you see, support us in any way you can. Follow along, share this with someone who needs it, or tell a friend. The power of people is greater than investors and celebrity endorsements.
Your skin is individual in a way this industry likes to pretend it is not. A serum can be fragrance-free, acid-free and dermatologist-tested on 52 people and still not be right for you. You are not an average.
Flushing and redness especially can be set off by a product that is genuinely, honestly gentle, for reasons nobody can point to on the ingredient list. That is information about your skin, not a verdict on you.
How to patch test, in about four days
Apply a small amount to the inside of your forearm or behind your ear, once a day for two or three days. If nothing happens, try a small area of your face for a few more days before it joins the routine. If something does happen, stop, and take it as an allergic reaction until you know otherwise.
This is the whole game: finding out what your skin loves, and then giving it exactly that.
QUICK CHECK
Step 1 of 3
A general guide, not medical advice.
Myth or fact
Confused about your skin?
Not sure which of these actually fits your face? Take the free AI skin analysis and get a personalized answer in about two minutes.
The whole argument of this page, applied to this page. Four days will tell you more than we can.
BEFORE YOU USE ANYTHING NEW
Patch test it first. Ours included.
Your skin is individual in a way this industry likes to pretend it is not. A firming serum can be gentle, well studied, and completely fine for most people, and still not be right for yours. You are not an average.
Flushing and redness especially can be set off by a product that is genuinely, honestly gentle, for reasons nobody can point to on the ingredient list. That is not a failure on your part and it is not proof the bottle is bad. It is information about your skin, and it is worth having.
How to patch test, in about four days
Apply a small amount to the inside of your forearm or just behind your ear. Once a day, for two or three days. Watch what happens. If nothing does, try it on a small area of your face for a few more days before it joins the routine properly. If something does happen, stop, and take it as an allergic reaction until you know otherwise. Either way you have learned something about your own skin that no review, no rating and no study on 52 other people could have told you.
This is the whole game: finding out what your skin loves, and then giving it exactly that.
FROM ONE HUMAN TO ANOTHER
If this helped you, help PowerV become big.
We are an independent boutique brand with a serious standard: educate first, sell second. That is why this page named other brands, printed the studies we did not run, and told you what we do not have in the bottle. There are no investors telling us what to say, and no celebrity endorsement deals paying for your attention.
Educate first
We named other brands and printed studies we did not run.
No strings
No investors scripting us, no paid celebrity endorsements.
People powered
Every follow and share is what keeps this going.
If you like what you see, support us in any way you can. Follow along, share this with someone whose skin is having a hard week, or tell a friend. That is genuinely how we keep making more of this.
The power of people is greater than investors and celebrity endorsements.
All product information and ingredient details in this blog are for educational and cosmetic purposes only. PowerV is not intended to diagnose, treat, cure, or prevent any medical condition or skin disease. Any performance related statements, such as improvements in barrier strength or visible skin appearance, refer to ingredient level studies, not testing conducted on the final PowerV product. Individual results may vary. If you are experiencing a persistent skin condition, allergic reaction, or medical concern, please consult a licensed healthcare provider.
Sources
Tranexamic Acid for Adults: a systematic review and meta-analysis of the dermatology literature, PMC. Covers the 1979 origin observation and the mechanism as a plasmin inhibitor derived from lysine. https://pmc.ncbi.nlm.nih.gov/articles/PMC6247725/
The never ending success story of tranexamic acid in acquired bleeding. Haematologica. On its established use in trauma and obstetric bleeding, including the CRASH and WOMAN randomised trials. https://haematologica.org/article/view/9375
Comparison of the efficacy of intradermal injected tranexamic acid versus topical treatment, PMC. Includes the account of the 1979 accidental observation by Nijo. https://pmc.ncbi.nlm.nih.gov/articles/PMC6386353/
PubChem, Tranexamic acid. Structure as trans-4-(aminomethyl)cyclohexanecarboxylic acid, molecular weight and properties as a synthetic lysine derivative. https://pubchem.ncbi.nlm.nih.gov/compound/5526
PowerV patch test, 52 sensitive-skin volunteers, Fitzpatrick II to V, zero adverse events. Full report under a public DOI. https://doi.org/10.5281/zenodo.21186950
No celebrities. No big budget. Just passionate people out to change the beauty industry with honest, breaking innovation. We cannot do this without you. Share it, send it to a friend, post it. That is how we win.
Thank you. Welcome to the movement. Now go tell one friend.
I’ve been using this serum for a bit now and honestly, I like it. It goes on smooth, not heavy or greasy, and my skin absorbs it pretty quickly.I have melanated skin, and it’s been working well for me—no irritation or weird reactions. After using it, my skin just feels more hydrated and looks a little more refreshed. Nothing over the top, just a solid product that does what it’s supposed to.Plus it’s Vegan!
Hi there! We're so glad to hear you love the serum and that it works well for your skin. Thank you for sharing your experience and for choosing PowerV. We appreciate your support!
no sticky or tacky feeling after applying, moisturizing, great list of ingredients
This serum is a bit on the watery side, you can hear it when you shake the bottle. I believe this product is fragrance free but there will be a light smell from the mix of ingredients, almost sour, a little similar to what a vitamin c serum would smell like. However, the smell won't linger on too long especially after applying on to your face. I was honestly VERY pleasantly surprised at how this dries. It doesn't feel sticky or tacky, my face feels soft after use. Looking at the ingredients list I'm happy with what I see - no added fragrance, no silicones, no added colorants. It is too soon to tell what it does for wrinkles and lines but I never really get skincare products thinking it will do much to erase those things unless you are using it on a very long term basis. I hope it is working its magic since this is a pricey bottle of stem cell serum but I can't speak on the results right now. Moisturizing, it sure is.I do agree with a few people that say the packaging and bottle leaves a little be desired for a high price point, as it doesn't have a really luxe look that we're all used to seeing these days even if the product inside doesn't reflect the quality of the packaging. I will give them the benefit of the doubt because I like the ingredients list and also upon doing more research behind this brand, there seems to be real people especially the founder who seems to be passionate about creating a great serum. That said, it seems like they are upgrading their packaging based on feedback, which again shows that they are willing to adjust and improve based on consumers, which is a great thing.I don't know if the ingredients list posted on this Amazon is the correct one but I got the version from the box, posted below if you want to see what's in this stuff before purchase.Ingredients: Water (Aqua), Glycerin, Lecithin, C13-15 Alkane, Beta-Glucan, Gluconolactone, Propanediol, Isomalt, Panthenol, Sodium Benzoate, Sodium Lauroyl Lactylate, Argania Spinosa Callus Culture Extract, Ceramide NP, Ceramide AP. Ceramide cot, raytosphin gosine, Cholesterol, Xanthan Gum, Haematococcus Pluvialis Extract, Lecithin, Phytol, Carbomer.
Hi there! Thank you so much for sharing such a detailed review. We're glad to hear you appreciate the lightweight feel and ingredient list of our serum. Your feedback on packaging is valuable, and we're working on improvements. We hope it continues to support your skincare routine and look forward to hearing more about your results. Thanks again for your support!
PowerV is a new brand on the market, and I am often suspicious of new brands with premium pricing despite the fact they don't have the reputation to support it. I do have a background in money laundering and fraud investigations, however, and I like to do research on the brands I order from to determine if they're a fly-by-night situation trying to make a quick buck on people who don't know any better or if they really are trying to become an established and respected brand.As far as I can tell, PowerV is the latter. The marketing info on their website is impressive, and I appreciate that the founder is identified and associates herself with the brand on her LinkedIn, as well. I've seen new products with premium pricing with embarrassingly sparse websites and founders who don't appear to want to be associated with their products. PowerV gives a totally different impression, it appears that the founder cares deeply about her business and products. The science behind them according to their website seems compelling, but I'm not a scientist of any kind, nor am I really an expert in skincare ingredients, but it does look like there is actual effort being put in to become a recognized and trusted brand, which I appreciate.I was a little bummed about the packaging; the bottle that this serum comes in feels like cheap plastic, but the pump works well. I just expect high end packaging when I order products that have a high end price. I think of reputable brands like Omorovicza-- I have a similarly priced facial mist from them that has a heavy glass bottle, a pump that mists beautifully, and the thickest plastic cap I've ever seen. I don't love that the PowerV bottle is plastic because I'm paranoid about microplastics since learning the average adult has about 6g of them in their brain, which is enough to make a plastic spoon. Look it up, you're welcome. The founder's bio on their website also indicates that she tries to avoid endocrine disruptors in her products, and again, I'm not a scientist, but I'm pretty sure microplastics can be endocrine disruptors, so it would be nice to see this in a glass bottle in the future.That being said, my skin drank up the serum quickly and felt soft and velvety immediately after use. These are my very early first impressions of the product. It can take time and continued use to see real effects from almost any skincare product, but I didn't experience any irritation or negative effects, and I'll reiterate that I'm impressed with the claims of the science behind the ingredients touted on PowerV's website, even if I'm not impressed with how they were actually presented.I would cautiously recommend this serum after my first use, and I will continue incorporating it in my routine to see if there's any notable changes. I use and test a lot of skincare products, though, so it's difficult to attribute results to any one product or ingredient.I look forward to seeing how PowerV grows from here and I would happily test more of their products in the future based on my initial impressions.
Hi there, thank you for sharing such a detailed review! We're glad to hear you appreciate the transparency and effort behind PowerV. Your feedback on packaging is valuable, and we'll consider it as we continue to improve. We hope you enjoy your serum and look forward to serving you again!
No celebrities. No big budget. Just passionate people out to change the beauty industry with honest, breaking innovation. We cannot do this without you. Share it, send it to a friend, post it. That is how we win.
Thank you. Welcome to the movement. Now go tell one friend.
